RUPERT MURDOCH: THE MEDIA MOGUL

He was born March 11 193 in Melbourne Australia.

Though Popularly known as Rupert Murdoch, his full names are Keith Rupert Murdoch and he is now an American Citizen.

He is the founder, chairman and CEO of global media holding company News Corporation, the world’s second-largest media conglomerate, and its successors News Corp and 21st Century Fox after the conglomerate split on 28 June 2013.
After he inherited his father’s papers, the Sunday Mail and the News, he continued to purchase other media outlets over the years..

But His Journey is one that has spurred the interest of many in the Media Business.

Murdoch began His Journey in Media by becoming the managing director of Australia’s News Limited, which he inherited from his father Sir Keith Arthur Murdoch (1886–1952) in 1952.
After taking over the business, He turned the paper into a source for news of sex and scandals he did the headlines himself.  This led to growth in circulation of the ‘The News’, and he then went about instituting similar changes in papers that he bought in Sydney, Perth, Melbourne, and Brisbane.
After he inherited his father’s papers, the Sunday Mail and the News, he continued to purchase other media outlets over the years..

In 1969, He moved to chart that same path in the British Market. He started with the Sunday paper, the ‘News of the World’; he had put together a proven formula for boosting circulation. It entailed an emphasis on crime, sex, scandal, and human-interest stories with very bold headlines, prolific sports reporting, and outspokenly conservative editorials.. This formula was equally successful with the daily so he bought ‘The Sun’ in the following year 1970.

Afew Years later (1973) He got in to the American Market and began by by purchasing two San Antonio, Texas, dailies, one of which, the San Antonio News (which later became  the Express-News), he transformed into a sex-and-scandal sheet that soon dominated the city’s afternoon market. In 1974 he introduced a national weekly sensationalist tabloid, ‘The Star’, and in 1976 he purchased the afternoon tabloid ‘New York Post’, both of which he later sold in the 1980s for

Overall in the 1980s and ’90s he bought and later sold a number of American publications—such as the ‘Chicago Sun-Times’, the New York City ‘Village Voice’, and ‘New York’ magazine. Among Murdoch’s diverse publications were a number of more conventional and respected newspapers, such as ‘The Times’ of London and the ‘Sunday Times’ (both acquired in 1981) and the ‘Australian’ (a national daily that he established in 1964).

Murdoch took residence in the United States in 1974 and became a naturalized U.S. citizen in 1985, based in New York City.

Murdoch branched out into entertainment a with the purchase of 20th Century Fox Film Corp. this was in the year 1985. He also got into Radio, TV , Music Recording and Book publishing

He later merged them all and launched his own cable news channel, FOX News which is now a major broadcast television network in the United States. FOX is a major competition to other Giants namely ABC, CBS, and NBC.

In Conclusion, Rupert has over the years got to acquire the Media  industry’s most successful brands and has revamped them to be what they are now.
He has remained one of Media’s most successful Moguls yet.
Within a year (Probably in mid 2016) Rupert Murdoch will step down from executive duties at his flagship company 21st Century Fox. But he will remain as chairman, leave his elder son Lachlan as executive chairman and elevate his younger son James to chief executive.

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NOTE:
Article last edited on 14th June 2015