The Power of Color. #Branding

To many of us, when we think of colors, it more towards fashion or art, but color is also very vital in Branding for Business.

Color has been known to have a powerful psychological impact on people’s behavior and decisions.

in Kenya for example , we say Safaricom Green when describing that shade of green either to the painter or the fundi, why? because Safaricom use that as their brand color. This goes to show just how vital color is to a brand.

so, Did you know what different colors translate to in meaning?

let me explore a few and maybe the next time you think of branding or rebranding, you have a better idea of which colors to use and why.

Red – Bold, Youthful, Passion, Appetite,

Blue– Dependable, Trust, Peace

Green – Growth, Health, Power, Nature

Pink – Sensitive,

Yellow– optimistic

Orange– optimistic, Warmth

Black- Power

Grey– Practicality

Purple– Royalty, Wisdom, Respect.

Image result for colors in branding psychology

Color psychology, source;

Hope you now know how powerful color is, statistics show that a big majority of customers will purchase items based on color alone!

So lets get colorful 😉 .


How To Save While In College/Uni

Kenyan Youth make up for at least 70% of the Kenyan population, with that being said,then the phrase ‘ There is power in numbers’ couldn’t be more truer for a Generation!
Unfortunately, the Kenyan youth have been locked out of many opportunities despite the numbers. 
They are often overlooked when new financial products come into the market.
But that I about to change!Our young people have great potential; they just do not know it. For instance, they access so much pocket money, which if budgeted properly can run a bit more leaving even enough to save!

Here are some ways:

1. Use your student card- this is one of the best ways to save your coins, there very
many places that have waives if you use your student I.D For example Movie
theaters, concerts, libraries and even restaurants.

2. Second hand options- one sure way of saving is buying things second hand. From
clothes to books to even electronics!

3. Make a financial plan- this sounds like something older people do bit it works like
magic, the more you plan for your money, the better you get at tracking your expenditure and ultimately, the better you get at saving.

4. Alternative Entertainment- We knows that this generation is entertainment driven and thus where they spend lots of money. So instead of paying hundreds of shillings at Entertainment spots, how about saving some cash and bringing the entertainment home, friends can pool cash together and host parties/ movies nights at home, a sure way to save some mulla!


Titus 3:5


img_20170208_181448_437I’m radical. The way we livin’ is not the usual, invisible, it’s incredible. I’m radical. No other way I gotta let them know. I’m radical. They can talk if they want. I’m radical. They can never hold me down. I’m radical, yes I’m radical – Radical, S.O. Ft. Lecrae, J. Williams

Titus 3:4-5

But when the kindness and the love of God our Saviour toward man appeared, not by works of righteousness which we have done, but according to His mercy He saved us, through the washing of regeneration and renewing of the Holy Spirit. (NKJV)

There not many places in Nairobi where people can go and soak in the diversity of the urban culture. The urban culture in this context is a way of life with self-expression in identities like hip hop music, basketball, visual art, b-boying and the likes. So, three guys saw this gap in the industry…

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He was born March 11 193 in Melbourne Australia.

Though Popularly known as Rupert Murdoch, his full names are Keith Rupert Murdoch and he is now an American Citizen.

He is the founder, chairman and CEO of global media holding company News Corporation, the world’s second-largest media conglomerate, and its successors News Corp and 21st Century Fox after the conglomerate split on 28 June 2013.
After he inherited his father’s papers, the Sunday Mail and the News, he continued to purchase other media outlets over the years..

But His Journey is one that has spurred the interest of many in the Media Business.

Murdoch began His Journey in Media by becoming the managing director of Australia’s News Limited, which he inherited from his father Sir Keith Arthur Murdoch (1886–1952) in 1952.
After taking over the business, He turned the paper into a source for news of sex and scandals he did the headlines himself.  This led to growth in circulation of the ‘The News’, and he then went about instituting similar changes in papers that he bought in Sydney, Perth, Melbourne, and Brisbane.
After he inherited his father’s papers, the Sunday Mail and the News, he continued to purchase other media outlets over the years..

In 1969, He moved to chart that same path in the British Market. He started with the Sunday paper, the ‘News of the World’; he had put together a proven formula for boosting circulation. It entailed an emphasis on crime, sex, scandal, and human-interest stories with very bold headlines, prolific sports reporting, and outspokenly conservative editorials.. This formula was equally successful with the daily so he bought ‘The Sun’ in the following year 1970.

Afew Years later (1973) He got in to the American Market and began by by purchasing two San Antonio, Texas, dailies, one of which, the San Antonio News (which later became  the Express-News), he transformed into a sex-and-scandal sheet that soon dominated the city’s afternoon market. In 1974 he introduced a national weekly sensationalist tabloid, ‘The Star’, and in 1976 he purchased the afternoon tabloid ‘New York Post’, both of which he later sold in the 1980s for

Overall in the 1980s and ’90s he bought and later sold a number of American publications—such as the ‘Chicago Sun-Times’, the New York City ‘Village Voice’, and ‘New York’ magazine. Among Murdoch’s diverse publications were a number of more conventional and respected newspapers, such as ‘The Times’ of London and the ‘Sunday Times’ (both acquired in 1981) and the ‘Australian’ (a national daily that he established in 1964).

Murdoch took residence in the United States in 1974 and became a naturalized U.S. citizen in 1985, based in New York City.

Murdoch branched out into entertainment a with the purchase of 20th Century Fox Film Corp. this was in the year 1985. He also got into Radio, TV , Music Recording and Book publishing

He later merged them all and launched his own cable news channel, FOX News which is now a major broadcast television network in the United States. FOX is a major competition to other Giants namely ABC, CBS, and NBC.

In Conclusion, Rupert has over the years got to acquire the Media  industry’s most successful brands and has revamped them to be what they are now.
He has remained one of Media’s most successful Moguls yet.
Within a year (Probably in mid 2016) Rupert Murdoch will step down from executive duties at his flagship company 21st Century Fox. But he will remain as chairman, leave his elder son Lachlan as executive chairman and elevate his younger son James to chief executive.


Article last edited on 14th June 2015


Through My African Eyes

African states #AfricaRising

African states

Because , Yes we can
And Somewhat we have..

Battles have been won
Freedom we have got

African Fabric on the runways
African Professors in the Universities
African Missionaries taking the Gospel

Yes A Is for AFRICA!
We can do this
We can achieve beyond expectations.

AFRICA is the Motherland
The Cradle of Humanity.

When I look through my African Eyes,
I look past the horizon,
And I see #prosperity, #Peace, and #Productive #Politics !

AFRICA let’s Rise and Shine!
Because We can!
Because We Shall!

A daughter of Africa.


Lupita Nyong'o

Lupita Nyong’o

“…No matter where you are from, your dreams are still valid”

Lupita Nyong’o became an overnight sensation  after she said those words  on accepting the 2013  Best Supporting actress Oscar Award for her role of Patsy in the film 12 years a slave. This was a major fete for her  being a first timer in the Academy Awards.

Before then little had been known about the daughter of the Kenyan politician Professor Anyang Nyong’o and Mrs. Dorothy Nyong’o  who is a communications Specialist.

Born in Mexico in 1983, her parents gave her a Spanish name Lupita; as it is a Luo tradition to name a child after the events of the day. This name is derived from that of the Saint of Guadalupe and is a very popular  Mexican given to girls.

In her first major film project, she did not begin as an actor but as a producer!

In 2008, Lupita worked on a documentary called“In My Genes” which portrayed the struggles that People living with albinism in Kenya face. In this project she was the sole Writer, Producer and Director. Her documentary got featured in a number of Film festivals around the World and eventually and it won her an award at the 2008 Five College Film Festival!

It was after this that Lupita was cast for the HIV/AIDS awareness drama Shuga . This was a UNICEF sponsored project in collaboration with MTV AFRICA. She landed the lead actress role playing the character Ayila. The series was aired on all the Local Television Channels in the Kenya and some East African Countries. This is when she got local recognition.

Lupita enrolled for a Masters in Film at the prestigious Yale School of Drama in 2011 and she maintained a leading streak all through the study period.

Her efforts paid off and she was even awarded the Herschel Williams Prize for “acting students with outstanding ability.”

It was after graduating that she got the call for auditions for Steve McQueen’s ‘12  Years a slave. She excelled in the auditions and the production began. Lupita then went on to win an Oscar for her role having been nominated among other Hollywood greats.

Lupita has broken the proverbial glass ceiling in many ways. Being the First Kenya to Win an Oscar, she is also the first African to win the Oscar award and was named as the People Magazine most beautiful Person in 2014.

She has not been left behind in Fashion News either. All throughout the awards Seasons from 2013, Lupita has constantly appeared on the Best dressed list had has become a favorite for the World’s leading design houses like Ralph Lauren, Calvin Klein, Prada, Gucci and Maison Margiela among others.

She has become a red carpet darling with everyone alwayswaiting with bated breath to see what she will wear. It is because of this that she has gotten to be a brand ambassador for Lancôme Paris: a beauty company. She was also featured in the MiuMiu Campaign ads for their 2014 collection.

She has been working on several films to be released in the coming months. The first is ‘Star Wars: Episode Vii’ that is set to be released on 5th December this year (2015.) The second one is ‘Queen of Katwe,’ a film based on the true story about the rise of a young African chess player which will be released in 2016. Parts of this have been shot close to home in the Neighboring country of Uganda.

The Third movie is Children’s’ book inspired ‘The Jungle Book’ where Lupita will voice the character of Raksha. The film is scheduled to be to be released on 15th April 2016.

And very recently Lupita was named as a Global Ambassador of the Elephant for WildAid.She will be joining a star Studded cast of other WildAid ambassadors which includes British Royalty Prince

William, Veteran Actor Jackie Chan, Virgin Airline’s Sir Richard Branson and retired British footballer David Beckham.

Aside from the Movies and a fashion trends, Lupita’s words have now become quotable quotes.

Some of them include:

“Personally I do not even want to rely on makeup to feel beautiful.”

“Being called Gorgeous is not bad, but I do not want to thrive on People’s Opinions of me.”

“What I have learnt from myself is that I do not have to be anybody else. Myself is good enough.”

Lupita has made it possible for Kenyans young and old And the African Continent at large that it is

possible to live our dreams. All it takes is hard work and faith! And in her own words:

“It’s only when you risk failure that you discover things. When you play it safe, you’re not

expressing the utmost of your human experience.”

“It’s only when you risk failure that you discover things. When you play it safe, you’re not expressing the utmost of your human experience.”